“Everything is Design.” - Paul Rand

Paul Rand, legendary graphic designer (1914-1996) is famous for creating the logos for IMB, UPS, ABC among many other recognizable logos and layouts over his sixty year career. Rand understood and taught his students the value of looking at the world with a fresh eye, because “everything is design.”

Design is everywhere. Everything we interact with in daily life has been designed by a human or developed naturally way before we came along. Have you ever stared at a butterfly’s wings in awe and wondered how and what created their unique pattern? How about the color gradient of flower petals or how amazing it is that food and medicine grow from the earth? What about the evolution of human shelter and the materials that have been used before engineers, architects and builders streamlined the process? Next time you see a bird’s nest or a beehive, take a minute to observe the structures, patterns and materials that birds and bees use to create their homes. Their instinctive physics and math skills are impressive.

As you’re moving about your life, try to notice the design of each thing you see, touch, use and desire to acknowledge the impact of design.

I took the above picture of a beautiful encased butterfly that I purchased at a festival in San Diego.