…“What’s your wrist tattoo Bible verse say?” - Chris Lane

Just kidding, this song popped into my head while writing about branding and logos. It’s great how certain things just connect like that. This type of connection is what a brand strives for, not song lyrics attached to an unrelated topic, but a thought or feeling related to an experience created by a company.

Have you ever wondered what the difference between a brand and a logo are and how they sometimes feel interchangeable? If you’re not a graphic designer or own a marketing business, I’m pretty sure you have. Especially if you have ever fantasized about having your own business. A brand IS the impression and benefits of their product or service. The brand is the stuff ya can’t see whereas the logo consist of an image, graphic, or a logotype (text without a symbol).

Brand = feeling/benefit + Logo = visual/supports the feeling/benefit

This week will be about personal branding and how even if you decided to work for a company until retirement, you can still create a professional brand image for yourself.