Consistency In Design
Photo by: Louis Hansel @louishansel
How consistency is crucial to the design of products and services
Do you have a particular way you like your coffee or do you appreciate the accuracy in which your accountant files your taxes? I’m guess that’s going to be a yes to both of those questions. Consistency matters to you as a consumer and you a service provider. Whether you work for yourself or for a corporation, consistency is the foundation for streamlining your process and creating a satisfied customers. For this week, try to be aware of consistency in your life. Reflect on how consistency effects you as a consumer and how your consistency effects the personal and professional areas of your life. Make a list of inconsistencies and brainstorm solutions to create consistency.
"What's Your Name, What's Your Sign, What's Your Birthday...?"
…“What’s your wrist tattoo Bible verse say?” - Chris Lane
Photo by: Partik Michalicka @patrikmichalicka
Just kidding, this song popped into my head while writing about branding and logos. It’s great how certain things just connect like that. This type of connection is what a brand strives for, not song lyrics attached to an unrelated topic, but a thought or feeling related to an experience created by a company.
Have you ever wondered what the difference between a brand and a logo are and how they sometimes feel interchangeable? If you’re not a graphic designer or own a marketing business, I’m pretty sure you have. Especially if you have ever fantasized about having your own business. A brand IS the impression and benefits of their product or service. The brand is the stuff ya can’t see whereas the logo consist of an image, graphic, or a logotype (text without a symbol).
Brand = feeling/benefit + Logo = visual/supports the feeling/benefit
This week will be about personal branding and how even if you decided to work for a company until retirement, you can still create a professional brand image for yourself.
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