Have you ever purchased a product and felt as if you were lied to about the outcome? That is going to be an unfortunate, yes. We have all experienced this and it causes hesitation and distrust for the next time a great looking product claims to provide exactly what we “need.” If you were to create a product or service, what would it be and what would be three main benefits? Think about some brands you trust and why. What should be disclosed to consumers so they can make the most informed choices?

If you have business and are looking to hiring an ad agency or design studio, think about how your copywriting, photos, graphics and colors communicate an honest depiction of your products or services. Even if you have to share an unfavorable attribute, it could be done with humor and a refocus on the major benefit. People can relate to honesty especially an insecurity. Humans have insecurities and so do businesses. Focus on the strengths while keeping an eye on the weaknesses.