Honest Selling
Photo by: Brett Jordan @brett_jordan
Have you ever purchased a product and felt as if you were lied to about the outcome? That is going to be an unfortunate, yes. We have all experienced this and it causes hesitation and distrust for the next time a great looking product claims to provide exactly what we “need.” If you were to create a product or service, what would it be and what would be three main benefits? Think about some brands you trust and why. What should be disclosed to consumers so they can make the most informed choices?
If you have business and are looking to hiring an ad agency or design studio, think about how your copywriting, photos, graphics and colors communicate an honest depiction of your products or services. Even if you have to share an unfavorable attribute, it could be done with humor and a refocus on the major benefit. People can relate to honesty especially an insecurity. Humans have insecurities and so do businesses. Focus on the strengths while keeping an eye on the weaknesses.
"What's Your Name, What's Your Sign, What's Your Birthday...?"
…“What’s your wrist tattoo Bible verse say?” - Chris Lane
Photo by: Partik Michalicka @patrikmichalicka
Just kidding, this song popped into my head while writing about branding and logos. It’s great how certain things just connect like that. This type of connection is what a brand strives for, not song lyrics attached to an unrelated topic, but a thought or feeling related to an experience created by a company.
Have you ever wondered what the difference between a brand and a logo are and how they sometimes feel interchangeable? If you’re not a graphic designer or own a marketing business, I’m pretty sure you have. Especially if you have ever fantasized about having your own business. A brand IS the impression and benefits of their product or service. The brand is the stuff ya can’t see whereas the logo consist of an image, graphic, or a logotype (text without a symbol).
Brand = feeling/benefit + Logo = visual/supports the feeling/benefit
This week will be about personal branding and how even if you decided to work for a company until retirement, you can still create a professional brand image for yourself.
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