…“What’s your wrist tattoo Bible verse say?” - Chris Lane

Photo by: Partik Michalicka @patrikmichalicka

Just kidding, this song popped into my head while writing about branding and logos. It’s great how certain things just connect like that. This type of connection is what a brand strives for, not song lyrics attached to an unrelated topic, but a thought or feeling related to an experience created by a company.

Have you ever wondered what the difference between a brand and a logo are and how they sometimes feel interchangeable? If you’re not a graphic designer or own a marketing business, I’m pretty sure you have. Especially if you have ever fantasized about having your own business. A brand IS the impression and benefits of their product or service. The brand is the stuff ya can’t see whereas the logo consist of an image, graphic, or a logotype (text without a symbol).

Brand = feeling/benefit + Logo = visual/supports the feeling/benefit

This week will be about personal branding and how even if you decided to work for a company until retirement, you can still create a professional brand image for yourself.

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